Every now and then I run across an article on my computer that I have written and forgotten about.

Today I stumbled across this one and I thought I would post it:

Dentist or CEO?

It's time to decide.

So what are you? Dentist or CEO?

A dentist is someone who fixes teeth.

An associate is a dentist. They come to work every day, fix teeth and go home.

If you own a practice, it means that at some point you decided to stop being a dentist and become a CEO.

A CEO runs a business.

A CEO's primary role is to maximize shareholder value. In other words to maximize profit, cash flow and the value of the business.

A CEO's primary activity is creating and communicating a strong vision for the business.

A CEO is keenly interested in the effective marketing of the business.

A CEO is always looking to leverage the strengths of the business into new markets or to do more business in the existing market.

A CEO manages the culture of the business by promoting the most deeply held values and beliefs of the organization.

A CEO looks at the big picture.

A CEO does not micro manage.

A CEO delegates to a carefully chosen team.

If a court of law accused you of being a CEO would they have enough evidence to convict you?

If you think your role is to be nice to patients and staff and give painless injections then you are a dentist not a CEO.

That may be okay as long as a real CEO doesn't move in next door and begin to compete.

Dental practice management is not a game; it is real life with real consequences; good or bad.

Improve YOUR Dental management skills here: www.DentalManagementSecrets.com

I have a couple of rooms for the dental cruise event reserved for a few more days.

After that it is on an availablility only basis.

You can get info here: http://dentalmanagementsecrets.com/index.php/dental-cruise

All the best.